CONTACT: David J. Tobiczyk, Vice President, Marketing and Development, 412-632-1942 or

PITTSBURGH, Nov. 23, 2015 – You’ve heard of Black Friday and Cyber Monday?  Now a new day in the holiday season is gathering momentum – a day to give back! Goodwill of Southwestern Pennsylvania announced today that for the third year in a row, it will join #GivingTuesday, a national initiative that celebrates and encourages charitable activities on the Tuesday after Thanksgiving. The movement was established in 2012 to create a national moment around the holidays dedicated to charitable giving, similar to the emphasis on holiday shopping and consumerism represented by Black Friday and Cyber Monday.

"Following Thanksgiving, Black Friday and Cyber Monday, #GivingTuesday on December 1 is a great time to give back to your community,” said Brittany Reno, Goodwill SWPA’s Development and Special Events Specialist. “The goal is to inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.”

            #GivingTuesday encourages families and individuals to be generous in whatever ways matter to them on the Tuesday after Thanksgiving, whether that means volunteering at a local charity or donating to a favorite cause. Last year, over 2,500 charities, volunteer organizations, corporations, and foundations came together in all 50 states through #GivingTuesday.

“Goodwill of SWPA is proud to be a #GivingTuesday partner,” Ms. Reno said. “We are participating in this national movement to increase awareness, participation, and charitable support for the clients we serve, hardworking individuals in our community who face barriers to employment.”

To support Goodwill SWPA’s #GivingTuesday effort, please visit and make a donation on December 1. For more details about the #GivingTuesday movement, visit


About Goodwill SWPA


Goodwill of Southwestern Pennsylvania is a diversified human service agency that is supported, in part, by its network of retail stores and other nonprofit businesses. It serves all of southwestern Pennsylvania and manages several affiliate units and special-purpose entities, including Goodwill of Fayette County; Goodwill of North Central West Virginia; Goodwill Commercial Services, Inc.; and Goodwill Housing. Goodwill SWPA operates 31 retail stores and several other businesses to help fund programs and to provide job training and related services to help clients overcome various barriers to employment. It has over 1,100 employees and in 2014 provided services to over 53,000 individuals.

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