CONTACT: David J. Tobiczyk, Vice President, Marketing & Development, 412-632-1942 or david.tobiczyk@goodwillswpa.org

PITTSBUGH, PA  (October 7, 2015) – According to a national poll of American adults commissioned by Goodwill, funny costumes are  the popular choice this year, followed by iconic/classic, minimalist and group costumes.  Funny costumes topped the charts as the type of attire 14% of adults would most like to wear this year, edging out iconic/classic costumes at 10%, minimalist attire at 10% and matching or group costumes (9%).  The very unique costume (8%) and pop culture (TV/movie) costumes (8%) follow.

MEDIA NOTE:  Cover findings using store models from the largest Goodwill Halloween store in Southwestern Pennsylvania. We can provide makeup artists and tips, dress reporter in costume.  Call Katie Hart at 412-632-1939 to arrange.

Costumes to avoid this year if you are looking to make a positive impression are risqué or overly-sexy costumes (60% disapprove), a political costume (35% disapprove) a sexy, but in good taste costume (31%) and gory attire (31%).

Adults are searching in greater numbers for creative, original or stylized attire, with do-it-yourself (DIY) costumes being preferred by more than half of respondents.  Merged or combined costumes such as Princess-Darth Vader, Zombie-bride or Zombie Doctor/surgeon are also on the rise among 160 new costumes identified in store polling this year (440 costumes identified in 2014, 600 this year).  One exception to trend is parents are preferring packaged costumes for their children (42%) over DIY (33%).  And in younger adults (18 – 34) with children in the household, 50% of that group prefers packaged content for their children.

There is also a surge of group, family or couples costumes this year.  19% of all adults and 31% of millennials (18 – 34) plan to participate in a group, family or couples costume.

These findings are from a 1012 respondent landline and cell phone U.S. survey conducted for Goodwill by ORC International on September 24 – 27, 2015.  (Margin of error +/- 3.08%).  Additional polling was conducted in Goodwill thrift stores in Washington, California, Nevada, Minnesota, Pennsylvania and Florida Sept. 23 – Oct. 1.   We asked 2,896 shoppers “What costume are you buying/shopping for today?” … and “… For Whom?”  

RANK

Male Adults (18+)

%

 

Male Teens (13 – 17)

%

 

Male Children (1-12)

%

1

Zombie

6.1

 

Zombie

11.9

 

Pirate

4.7

2

Vampire

4.3

 

Vampire

5.6

 

Spider Man

4.6

3

Pirate

3.8

 

Harry Potter

5.0

 

Batman

4.0

4

Clown

3.1

 

Clown

4.4

 

Minion (movie charac.)

4.0

5

Soldier

2.5

 

Hippie

3.8

 

Zombie

4.0

6

Police Officer

2.0

 

Pro Wrestler

2.5

 

Marvel Heroes

3.4

7

Batman

2.0

 

Ninja Warrior

2.5

 

Ninja Turtle

2.9

8

Superman

2.0

 

Witch

2.5

 

Vampire

2.7

9

Hippie

1.8

 

Batman

2.5

 

Superman

2.3

10

Donald Trump

1.5

 

Ghost

1.9

 

Police Officer

2.1

RANK

Female Adults (18+)

%

 

Female Teens (13-17)

%

 

Female Children (1-12)

%

1

Witch

7.7

 

Witch

5.5

 

Princess

17.2

2

Zombie

4.1

 

Zombie

5.1

 

Witch

5.8

3

Pirate

3.5

 

1980’s Person

5.1

 

Elsa (Frozen)

5.1

4

Flapper Girl (1920’s)

3.2

 

Hippie

5.1

 

Cinderella

2.3

5

Nurse

2.8

 

Pirate

3.8

 

Cat (animal)

2.3

6

Hippie

2.7

 

Vampire

3.0

 

Zombie

2.3

7

Police Officer

2.4

 

Princess

3.0

 

Anna (Frozen)

2.2

8

Princess

2.4

 

Marilyn Monroe

3.0

 

Angel

2.2

9

Vampire

2.1

 

Angel

2.5

 

Monster High Charac.

2.1

10

Bride

1.7

 

Clown

2.1

 

Cheerleader

1.9

Also reported by the National Retail Federation (September 1-8 Monthly NRF Consumer Survey): Of Adults 18+

  • The average person will spend $74.34 on Halloween this year (compare w/$77.52 in 2014).
  • 67.8% will hand out candy
  • 64% will celebrate Halloween or participate in Halloween activities
  • 43.5% will dress in a costume / 12.9% will dress their pet in a costume
  • 44.8% will decorate their home/yard
  • 31.5% will throw/attend a party
  • 27.5% will take their children trick-or-treating

BEST ADVICE ON CREATING A COSTUME…
Online search, current events, Facebook, Instagram, Pinterest, You Tube, Pop Culture (celebrities, TV shows, movies, etc.), Halloween store/costume shop visits.

1000 costume ideas are available on Pinterest from Goodwill’s across the country.
https://www.pinterest.com/pin/90212798763279835/ 
http://www.pinterest.com/TriadGoodwill/a-goodwill-halloween/
http://www.pinterest.com/sfgoodwill/halloween-diy-costumes/
http://www.pinterest.com/goodwillvalleys/halloween-costume-ideas-at-goodwill/
http://www.pinterest.com/goodwillintl/goodwill-halloween/
http://www.pinterest.com/goodwillakron/halloween/
http://www.pinterest.com/goodwillit/goodwill-halloween/
http://www.pinterest.com/goodwillcols/goodwill-halloween-ideas/

###

About Goodwill SWPA

Goodwill of Southwestern Pennsylvania is a diversified human service agency that is supported, in part, by its network of retail stores and other nonprofit businesses. It serves all of southwestern Pennsylvania and manages several affiliate units and special-purpose entities, including Goodwill of Fayette County; Goodwill of North Central West Virginia; Goodwill Commercial Services, Inc.; and Goodwill Housing. Goodwill SWPA operates 31 retail stores and several other businesses to help fund programs and to provide job training and related services to help clients overcome various barriers to employment. It has over 1,100 employees and in 2014 provided services to over 53,000 individuals. 

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